Peyton Manning’s Omaha Productions Sells 10% Stake to Patrick Whitesell’s Platform, Valuing Company at $750 Million
By [Your Name] | March 27, 2025
In a significant development that has captivated the worlds of sports, entertainment, and media, Peyton Manning’s Omaha Productions has announced the sale of a 10% stake in the company to a new investment platform led by Patrick Whitesell, the former executive chairman of Endeavor. The deal, which is said to value Omaha Productions at more than $750 million, marks a major milestone in the company’s evolution, strengthening its position in the ever-expanding sports and entertainment landscape.
This deal comes as Omaha Productions continues to grow rapidly, with its diverse portfolio of high-profile projects spanning multiple media platforms. From its successful collaborations with ESPN, Netflix, and NBCUniversal, to groundbreaking initiatives like the ManningCast and documentaries such as Quarterback and Receiver, Omaha Productions has established itself as a major force in the industry.
The Strategic Partnership with Patrick Whitesell
The new platform run by Patrick Whitesell, the former leader of Endeavor (now rebranded as TKO Group following its acquisition of UFC and WWE), will now become a key investor in Omaha Productions. The deal represents the first investment made by this platform, which aims to focus on sports, media, and entertainment companies that have significant growth potential.
With a $250 million commitment from Silver Lake, the private equity firm behind this venture, the move signals a long-term strategy to create synergies between Omaha Productions’ creative content and Whitesell’s established expertise in managing some of the world’s most valuable sports and entertainment assets.
Whitesell’s statement highlights his confidence in the direction Omaha Productions is heading:
“Omaha’s strong track record of creating engaging content puts them in a strong position to capitalize on new opportunities across entertainment and sports,” said Whitesell, emphasizing the ability of the company to expand its already impressive portfolio.
The financial details surrounding the deal have not been publicly disclosed by the involved parties, though sources close to the transaction confirmed the valuation of Omaha Productions exceeds $750 million, based on the 10% stake now sold.
Omaha Productions: A Legacy of Excellence in Media
Founded by Peyton Manning and media executive Jamie Horowitz in 2020, Omaha Productions has quickly positioned itself as a leader in producing compelling sports-related media. The company has created over 30 TV series and live events for major media partners, including the likes of Disney, Netflix, and NBCUniversal.
One of Omaha’s most notable contributions to the sports media world has been its production of the ManningCast, the Monday Night Football broadcast that has redefined sports commentary. In this fan-favorite segment, Manning and his brother Eli Manning provide an alternative broadcast of NFL games, often incorporating humorous interviews with celebrities and fellow athletes. This innovative approach to sports commentary has become a massive hit, drawing millions of viewers and setting a new standard for sports media content.
In addition to ManningCast, Omaha Productions has produced a variety of sports documentaries, including Netflix’s Quarterback and Receiver series, which delve into the lives of top-tier athletes, offering unprecedented access and intimate portrayals of their careers. These projects have been well received for their depth, authenticity, and ability to engage both sports enthusiasts and general audiences.
As Omaha Productions continues to grow, the company’s ability to blend sports, entertainment, and storytelling has made it a leader in the burgeoning sports media sector.
The Role of Silver Lake and Patrick Whitesell’s Platform
Silver Lake, a global leader in technology investments, is known for its high-profile investments in companies such as Endeavor, Uber, and Skype. The firm has a long history of supporting companies that sit at the intersection of sports, media, and technology, making its partnership with Patrick Whitesell a natural fit.
The new platform, which is backed by Silver Lake, will focus on identifying promising companies in the entertainment and sports sectors that can benefit from strategic partnerships, operational expertise, and expanded investment. Omaha Productions marks the platform’s first official investment, signaling a strong vote of confidence in Manning and Horowitz’s vision.
Silver Lake’s participation is crucial, especially given the firm’s track record in supporting the growth of Endeavor, which went on to acquire UFC and WWE, ultimately merging them into TKO Group. With this expertise in scaling businesses, Omaha Productions is poised to benefit from both increased funding and strategic support to broaden its impact within the media and entertainment industries.
Whitesell, who has overseen Endeavor’s successful transition from talent agency to a massive sports and entertainment conglomerate, brings significant experience to the table. His leadership, combined with Silver Lake’s investment acumen, provides Omaha Productions with a formidable foundation to build upon.
The Future of Omaha Productions
Looking forward, Omaha Productions has ambitious plans for expansion. Although the company has been profitable since its inception, the new partnership with Whitesell’s platform will enable it to push further into new business ventures that could involve Peyton Manning in various capacities beyond just media.
One of Omaha’s most recent initiatives has been its investment in Good Good Golf, a lifestyle and golf company that blends the growing trend of celebrity-driven ventures with Manning’s passion for the sport. This partnership signifies Omaha Productions’ intent to explore new industries, leveraging Manning’s personal brand and influence to branch out into areas like lifestyle, apparel, and consumer goods.
Additionally, Omaha is eyeing international expansion. As the company continues to deliver successful content across various platforms, its influence is expected to grow not just in the United States but globally, capitalizing on the worldwide popularity of sports and entertainment. Expanding its reach could mean new partnerships, content production across different genres, and perhaps even broader collaborations with global sports leagues.
The Importance of Peyton Manning’s Vision
At the heart of Omaha Productions’ success is Peyton Manning’s vision and his commitment to creating media that is both entertaining and impactful. As one of the most recognizable athletes in the world, Manning’s transition from playing field to media mogul has been both natural and highly successful.
Manning has been an integral part of every major decision made at Omaha Productions, helping guide the company’s direction and ensure that each project aligns with his values of excellence, creativity, and engagement. His involvement goes far beyond a traditional celebrity endorsement; he has been the driving force behind content creation, using his vast network and understanding of the sports landscape to position Omaha Productions for long-term success.
“We’re not just trying to make great content,” Manning stated in a recent interview. “We’re trying to redefine how fans experience sports and entertainment. It’s about innovation, and we’re just getting started.”
A Changing Media Landscape
The sale of a 10% stake in Omaha Productions to Patrick Whitesell’s platform also highlights a broader trend in the sports and entertainment sectors. As media consumption habits continue to evolve, traditional sports broadcasting is being supplemented — and in some cases replaced — by innovative content platforms that offer unique, audience-focused experiences.
Manning and Omaha Productions are at the forefront of this shift. By combining Manning’s star power with cutting-edge storytelling techniques and the latest in interactive technology, Omaha is not just adapting to the changing landscape — it’s shaping it.
Closing Thoughts: Omaha’s Growing Legacy
With the backing of Silver Lake, Patrick Whitesell’s new platform, and Manning’s leadership, Omaha Productions is poised to continue its trajectory as a leader in sports and entertainment media. The sale of the 10% stake is more than just a financial transaction; it’s a declaration that Omaha’s best days are ahead.
As the company expands into new ventures, whether in media, lifestyle, or global markets, one thing is clear: Peyton Manning’s Omaha Productions will remain a force to be reckoned with for years to come.
