It’s Official: Peyton Manning Joins Denver Broncos as New Co-Owner
April 26, 2025
In a move that has electrified the NFL community and thrilled Denver Broncos fans worldwide, the Denver Broncos officially announced today that Pro Football Hall of Famer Peyton Manning has joined the team’s ownership group as a new co-owner.
Manning, one of the most beloved figures in Broncos history, now transitions from legendary quarterback to team executive, further solidifying his deep ties to both the franchise and the Denver community. The news was revealed at a press conference held at the Broncos’ headquarters in Englewood, Colorado, where Manning appeared alongside other members of the Walton-Penner Ownership Group, including team CEO Greg Penner.
“I’m excited about still being a part of the team and a part of this community,” Manning said, flashing the familiar warm smile that has endeared him to fans for decades. “Denver has meant so much to me and my family. This is home. I’m honored to now help lead the Broncos into a new era, both on and off the field.”
A Long-Awaited Partnership Comes to Life
Rumors of Manning’s potential involvement with the Broncos ownership had swirled for years, dating back to the team’s 2022 sale to the Walton-Penner group, led by Walmart heir Rob Walton. Manning, who maintained a close relationship with the team even after retiring in 2016, was seen as a natural fit for a leadership role. However, the timing — and the right opportunity — needed to align.
That moment has now arrived.
According to sources familiar with the agreement, Manning will take an active role in both football and business operations. Though he won’t be involved in daily personnel decisions like a general manager, his influence on team culture, branding, fan engagement, and strategic initiatives is expected to be profound.
“We are thrilled to officially welcome Peyton into our ownership group,” said Greg Penner. “His football knowledge, leadership abilities, and connection to the Denver community are unmatched. Peyton embodies everything we want the Broncos to represent moving forward.”
Peyton’s Unmatched Legacy with the Broncos
Though Peyton Manning only spent four seasons (2012-2015) wearing the orange and blue, his impact on the Broncos franchise is immeasurable. During his time under center in Denver, Manning led the Broncos to two Super Bowl appearances, culminating in a victory at Super Bowl 50 — a fairy-tale ending to one of the greatest playing careers in NFL history.
Manning set numerous records while in Denver, including the single-season touchdown record (55) and passing yards record (5,477) in 2013, a campaign that earned him his fifth NFL MVP award. Beyond the statistics, Manning brought leadership, professionalism, and a championship pedigree to a franchise that had been struggling to find consistency at quarterback since John Elway’s retirement.
“To see Peyton’s journey come full circle — from quarterback to now co-owner — is special,” said Elway, himself a Broncos Hall of Famer and former executive. “He’s a natural leader. This is a tremendous day for the Broncos.”
A New Chapter for the Broncos
Manning’s arrival as a co-owner comes at a pivotal time for the Broncos. After years of postseason struggles and a carousel of head coaches and quarterbacks following Manning’s retirement, the franchise has begun to show signs of life.
Under new head coach Sean Payton, and with promising young quarterback Bo Nix recently drafted in 2024, there is a renewed sense of optimism in Denver. The team also recently secured a long-term commitment from star wide receiver Courtland Sutton, ensuring a stable foundation for the future.
Manning’s influence, both symbolic and practical, could help usher in a new golden era for the Broncos — one where the team is once again consistently competing for Super Bowl titles.
“We’re building something special here,” Manning said. “It’s going to take hard work, smart decisions, and the support of the best fans in the NFL. I’m ready to get to work.”
Impact Beyond the Field
While Peyton’s impact on the Broncos’ football operations will be closely watched, his role will extend far beyond the gridiron. Manning’s business acumen, charisma, and national popularity make him an invaluable asset to the Broncos’ brand.
He has already demonstrated a keen understanding of media and entertainment through his company, Omaha Productions, which produces the wildly popular “ManningCast” broadcast of Monday Night Football games on ESPN2, along with several other successful ventures.
Now, Manning’s talents will be directed toward enhancing the Broncos’ community outreach, marketing initiatives, and overall image. Plans are reportedly underway for new fan engagement programs, youth football initiatives, and community service projects spearheaded by Manning and his team.
“Peyton is more than just a football legend — he’s a connector,” said Brittany Bowlen, a former Broncos executive and daughter of late owner Pat Bowlen. “He understands people, and he understands this city. I can’t think of a better person to help lead the Broncos into the future.”
Fan Reaction: A Dream Come True
The news of Manning’s official involvement with the Broncos has sent shockwaves of excitement through Broncos Country. Fans flooded social media with celebratory posts, welcoming Manning back into the fold.
“Peyton Manning saved the Broncos once as a quarterback. Now he’s going to save us again as an owner,” one fan tweeted.
Another wrote: “Best move this franchise has made in years. #BroncosCountry is BACK.”
Tickets for the 2025 season, already in high demand following the drafting of Bo Nix, are expected to surge even further, with the “Manning Effect” in full swing.
A Message to the Community
In a heartfelt moment at the press conference, Manning took a moment to directly address the Denver community.
“This city embraced me and my family when we came here over a decade ago. You welcomed us, supported us, and celebrated with us,” he said, his voice thick with emotion. “This is our home, and I promise you — I will do everything in my power to make the Denver Broncos an organization that represents excellence, integrity, and pride for everyone who calls Colorado home.”
Looking Ahead
As Peyton Manning officially steps into his new role, one thing is clear: the Denver Broncos are entering a bold new era. With a blend of championship pedigree, visionary leadership, and deep community roots, Manning’s addition to the ownership group is a powerful symbol of hope and ambition.
For a franchise that has seen its share of ups and downs over the past decade, the future just got a whole lot brighter.
Peyton Manning is back — and he’s here to win.
